Inspired by the Nokia "comes with music" handset, Apple is thinking of launching a new generation Ipod that would give to consumers free access to the entire ITunes library, in exchange of paying a premium price for the device.
Music industry is only partially happy to have found a new source of income: Apple is thinking of paying only $20 to the music industry partner for each device sold, against the $80 paid by Nokia.
On the consumer side, marketing researches have shown that consumers would pay up to $100 more to have free unlimited access to ITunes for the entire life of the device.
19 March, 2008
17 March, 2008
NIN v RadioHead
Trent Reznor on Radiohead on Ars:
"I think the way [Radiohead] parlayed it into a marketing gimmick has certainly been shrewd," Reznor said when speaking to Australian Broadcasting Corporation's Michael Atkin. "But if you look at what they did, though, it was very much a bait and switch to get you to pay for a MySpace-quality stream as a way to promote a very traditional record sale."
"I think the way [Radiohead] parlayed it into a marketing gimmick has certainly been shrewd," Reznor said when speaking to Australian Broadcasting Corporation's Michael Atkin. "But if you look at what they did, though, it was very much a bait and switch to get you to pay for a MySpace-quality stream as a way to promote a very traditional record sale."
16 March, 2008
Songkick Battle
Songkick is a newish service designed to help users find bands and their gigs. They've mashed together some data from myspace and amazon and given you a way to compare three bands at a time. Geeky and a little bit interesting. Maybe. Check it out.
15 March, 2008
NIN launches the Ghost film festival
After the release of their last album Ghosts I-IV in editions ranging from free to $300 box, Trent Reznor asked to their fans to create music videos for the songs of the album.
The winners, selected by the band, will present their works on a specific YouTube section.
"To expand the idea of the "Ghosts" project, we're inviting anyone and everyone to create visuals to accompany the album's music. In a few months, we'll be gathering the entries we feel are particularly exceptional and highlighting them. There are no rules to this - be as creative as you like. Create a music video, or a short film, or something completely abstract. Use only one track from the album, or use multiple tracks. Only one caveat: Incorporating copyrighted materials (clips from movies, music by other artists, etc) into your video might limit our ability to feature it in the future"
Very clever marketing 2.0 maneuver....
The winners, selected by the band, will present their works on a specific YouTube section.
"To expand the idea of the "Ghosts" project, we're inviting anyone and everyone to create visuals to accompany the album's music. In a few months, we'll be gathering the entries we feel are particularly exceptional and highlighting them. There are no rules to this - be as creative as you like. Create a music video, or a short film, or something completely abstract. Use only one track from the album, or use multiple tracks. Only one caveat: Incorporating copyrighted materials (clips from movies, music by other artists, etc) into your video might limit our ability to feature it in the future"
Very clever marketing 2.0 maneuver....
14 March, 2008
The Top 20 Record Company Mistakes
From Blender magazine, a list of the biggest screw-ups in the history of recorded music. (via Boing Boing)
13 March, 2008
REM makes another move
MSNBC is reporting that REMs new album will be available on the social networking site iLike - well before its official release date. We can check it out on March 24th to see exactly what *is* available but apparently:
"the iLike launch will make the 11-song set freely available to anyone using iLike.com, Facebook, iTunes or any of the other social networks and sites that offer an iLike application for their platforms."
Whatever that really means
"the iLike launch will make the 11-song set freely available to anyone using iLike.com, Facebook, iTunes or any of the other social networks and sites that offer an iLike application for their platforms."
Whatever that really means
Subscribe to:
Posts (Atom)