In summary: technological advancement will promote further diversification in the music industry, in terms of business models, content and mechanisms for artistfan interaction. No single approach is ‘the next big thing’, and experimentation is strongly encouraged. No-one can afford to wait for proof of concept when the next big innovation is always just around the corner. Millennials are constantly experimenting with and evaluating their experience as consumers: we suggest the music business does the same. (source)
Isn't this what everyone has been telling the record industry for a while?
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