According to the article Branded Bands, EMI announced the implementation of corporate sponsorships agreements for individual bands in order to help out decreasing revenues.
Jack Horner, Frukt founder, says:
"You could well see a band like Coldplay being sponsored by Smirnoff Ice. The biggest challenge I think is that quite a lot of the EMI artists are very credible and very serious and they have built their careers up.
So whilst EMI may want to have Coldplay sponsored by that drink, you have got to question whether Chris Martin will let that happen.
If the artists are not selling enough music to justify the existence of a record label from their CD sales then other ways of generating reviews have got to be found".
I don't want even imagine my favorite band jumping on stage wearing t-shirts with a big MacDonald logo printed in the front.
Can this be considered a further step into the commodization of music???
Are bands slowly going to loose their reputation and artistic credibility??
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1 comment:
How different though, is this to corporate sponsorship of festivals, performances, awards nights etc.?
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