USA Today reports that Guitar Hero is providing another promotional means for bands to generate sales. Dragonforce say that their sales via CDs and digital downloads have increased. The interesting thing, is that Dragonforce are not a mainstream band, but they are just one of several bands reporting an increase of sales due to Guitar Hero.
Video games, it seems, provide a new way for bands to get heard by a wider audience. Perhaps the increasing interest is stemming from consumers being exposed to bands outside of their usual consumption patterns.
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