Inspired by the Nokia "comes with music" handset, Apple is thinking of launching a new generation Ipod that would give to consumers free access to the entire ITunes library, in exchange of paying a premium price for the device.
Music industry is only partially happy to have found a new source of income: Apple is thinking of paying only $20 to the music industry partner for each device sold, against the $80 paid by Nokia.
On the consumer side, marketing researches have shown that consumers would pay up to $100 more to have free unlimited access to ITunes for the entire life of the device.
No comments:
Post a Comment