After the release of their last album Ghosts I-IV in editions ranging from free to $300 box, Trent Reznor asked to their fans to create music videos for the songs of the album.
The winners, selected by the band, will present their works on a specific YouTube section.
"To expand the idea of the "Ghosts" project, we're inviting anyone and everyone to create visuals to accompany the album's music. In a few months, we'll be gathering the entries we feel are particularly exceptional and highlighting them. There are no rules to this - be as creative as you like. Create a music video, or a short film, or something completely abstract. Use only one track from the album, or use multiple tracks. Only one caveat: Incorporating copyrighted materials (clips from movies, music by other artists, etc) into your video might limit our ability to feature it in the future"
Very clever marketing 2.0 maneuver....
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment