The Wall Street Journal wrote an article about a band called Cloud Cult. They combine music with live painting onstage. Instead of making revenues from merchandising, the band sells paintings and other souvenirs.
"In the crowded genre of indie rock, in which bands typically earn more by touring than selling albums, the painters have helped Cloud Cult's stage show stand out. While the paintings offer a glimpse into the economics of a working-class rock band, they're also intimately tied to Cloud Cult's music."
They also spent $15,000 for their CDs (double the price of a typical rate) since they used non-toxic inks and recycled packaging instead of the standard plastic cases.
Admirable idea but I wonder if these extra costs will be transfered to the final consumer.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment