Pages

06 August, 2008

Is the Hype Machine the new gatekeeper of the music industry?

According to a Fortune article of a couple of weeks ago, the Hype Machine, with its 1 million monthly visitors, has become one of the most discussed music website on the internet.

Despite the Hype Machine is operating in a legally gray area, it is considered to be one of the most influential MP3 blog to let people discover new music.

That's why independent labels are willing to tolerate a certain amount of unauthorized downloading in change of having the their artists heard.

On the other hand, major labels haven't expressed their opinion yet and the RIAA declined to comment.

Mr. Volodkin, the founder, has plans of growing the business. He thinks he can help record labels keep track of how their artists are perceived in the blogosphere. But growing the business needs outside money which might be hard to find.. Not sure how many investors would be willing to put money on a business with a high risk of lawsuit.

No comments: