Another Fortune article about music and MP3 blogs.
It seems like marketers and advertisers are becoming more and more interested in placing ads on MP3 blogs.. apparently they are realizing that this is where young hipsters are congregating.
They are a very attractive segment since people who recommend music on MP3 blogs are often trendsetters with an high influential power over their peers.
Jon Cohen and Rob Stonehad, two veteran music marketers, had the idea of setting up a network of blogs which all together reach an audience of 240,000. The network includes blogs which are not serial copyright infringers such as RCRDLBL, thefader.com, thetripwire.com...
By creating this network, they can now approach advertisers with an offer of 12 websites combined all in one.
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