Creating, serving and monetising the artist-fan relationship

MidemNet 2009 conference will take place in Cannes the 17-18 of January brining together leading experts from all over the world discussing opportunities and solutions to enhance the artist/fan relationship. The conference will try to address the following issues:

"What are the most promising ways to foster this relationship further? What are the most up-to-date organisations, services, social media and digital platforms for artists to better connect with their fans? How can the music industry create value and generate new revenue streams out of this relationship? " The full program is available here. Nancy Baym will also participate with a master class called “Making the Most of Online Music Fandom” in which she will talk about the social activities that motivate fans to interact to one another.