The two-day MidemNet conference in Cannes, dedicated to the digital music business, brought up a lot of insightful discussions to the means of monetizing the artist-fan relationship. Of my particular interest was Nancy Baym presentation about the social activities that motivate fans to interact to one another, and how the internet transformed those activities in ways that empower fandom. Hypebot caught the main points of her presentation.
Important behaviors:
Sharing emotion
Building social identity
Collective intelligence (set lists, fan reviews)
Sharing interpretations (analyzing lyrics)
Creating for each other (fan videos, remixes, playlists)
How the net empowers and changes fandom:
Transcends distance and extends reach
Provides group infrastructure
Supports archiving
Lessen social distance
If It Doesn't Spread Its Dead
But with so many choices how do you know where to put your effort? Baym, always a big supporter of widgets, showed some examples featured by Reverb Nation.
Mutually beneficial ways to connect with fans:
Make personal connections
Use multiple platforms, but only as many as you can maintain well.
Provide social resources
Encourage their creativity
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